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Recently, the internet and the online media has experienced a trend towards online social communities. Platforms and websites like Digg, Reddit, YouTube, Facebook and many others have all flourished with various user generated content. The term used to describe these types of social-driven websites and their services is "social media".
Social Media Optimization is related to internet marketing on several online media by smart way. SMO solution is designed in such a way that it significantly reduces and increases the cost of marketing and the brands/company's presence on the internet respectively and helps to increase traffic on the website.
The main objective of SMO can be to increase the brand awareness, help consumers in decision making about buying a product or service, provide after sales services and support.